First-click tests
See where people try to go first on a page or prototype.
Free usability testing. Forever.
Run first-click tests, five-second tests, preference tests, surveys, and more. No caps, no catch.
Study blocks
Build the right test for the question in front of you.
Five-second tests
Measure first impressions before memory rewrites them.
Preference tests
Compare designs, copy, concepts, and variants cleanly.
Surveys
Choice, rating, matrix, ranking, and open text blocks.
Tree tests
Find navigation breaks before they become product debt.
Card sorts
Run open and closed sorting for information architecture.
Hotspot tests
Spot attention patterns on static screens and mockups.
Design surveys
Ask structured questions in direct visual context.
File upload
Collect supporting evidence directly from respondents.
Prototype journeys
Trace task paths through clickable prototype flows.
Included by default
The workspace pieces that make repeated research less painful.
No respondent caps
Keep studies open without counting each answer against a quota.
No project caps
Create as many workspaces and research tracks as you need.
Screening and branching
Route respondents with conditional flows and screeners.
Randomization controls
Use block groups and random order to reduce bias.
Managed distribution
Create, share, and control public study links.
JSON and CSV exports
Move raw data into your warehouse, notebook, or spreadsheet.
Reusable templates
Save study structures and repeat the good ones faster.
Public result sharing
Send a clean readout link when the team needs the signal.
More unlocks coming.
Join the launch list.
Start with your email. We’ll send one confirmation and ask two quick details next.Privacy
Fiuto is a user research platform for product teams, operated by Fiuto Ltd, a company in formation in England & Wales. This policy explains what personal data we collect through the marketing site at fiuto.ai and through the wishlist signup process. It does not cover the alpha product, which is not yet available.
In summary: we collect your email address and a small set of optional details so that we can grant you access when the alpha opens. We store a salted hash of your IP address to deter automated abuse. We do not load analytics unless you have accepted the cookie banner. You may delete the data we hold about you at any time, through any email we send.
What we collect
If you join the wishlist, we record:
- Your email address, together with a record confirming that the confirmation email was sent and opened.
- The role you select from a short predefined list.
- The company size you select from a short predefined list.
- A salted hash of your IP address, used to rate-limit automated submissions without storing the raw address.
- Whether you opted in to marketing emails, and the exact consent wording shown to you at the time, so that we have a record of what you agreed to.
- The referrer URL and any UTM parameters present on the link that brought you to the site.
If you accept the cookie banner, PostHog records page-view events on fiuto.ai. Autocapture and session recording are not enabled. PostHog hosting is in the EU.
If you decline the banner, or if your browser sends a Do-Not-Track or Global Privacy Control signal, the analytics SDK is not loaded.
What we do with it
- We send the wishlist confirmation email.
- We send occasional product updates, but only if you opted in to marketing emails. Replying with "unsubscribe" removes you from the list.
- We use your role and company size to plan the order and pace of alpha access.
- We do not sell, share, or profile your data beyond the uses listed above.
How long we keep it
- If you confirm your email: we retain your record indefinitely, until you erase it. We will revisit this retention period when the alpha opens and a full account system is in place.
- If you do not confirm within 14 days: the record is deleted automatically.
- If you erase your data or unsubscribe: we retain a hashed marker to prevent the same address from being re-added by accident. No readable personal data is kept.
How to delete your data
Every email we send includes a one-click erasure link in the footer. Clicking it removes your record. Alternatively, you may email [email protected] from the address you signed up with.
Who we share it with
We rely on the following data processors:
- Supabase: database and edge functions (EU region).
- Cloudflare: site hosting and edge network.
- Resend: email delivery.
- PostHog: analytics (EU hosting; loaded only after cookie banner acceptance).
We do not share your data with any other parties.
Your rights
Under UK GDPR, you may ask us to provide a copy of, correct, or delete the personal data we hold about you. You may also complain to the Information Commissioner's Office at ico.org.uk if you are dissatisfied with how we have handled your data. The fastest route is to email [email protected].
When this changes
We may update this page. If we change what we collect or how we use it, we will notify confirmed wishlist members by email and update the date at the top.
Contact
[email protected] for any questions about this policy.
Terms
Fiuto Ltd, a company in formation in England & Wales, operates the website at fiuto.ai from London. The alpha product is not yet available, so these terms apply only to your use of the marketing site and the wishlist signup process described below.
What this page covers
By submitting the wishlist form or browsing fiuto.ai, you agree to these terms and to our Privacy Policy.
What we promise
- We will handle your personal data only as described in the Privacy Policy.
- We will send a single confirmation email when you join the wishlist. All further messages are opt-in.
- You may delete your data at any time, using the one-click link included in every email we send.
What we do not promise
- A specific alpha launch date.
- Uninterrupted availability of the marketing site. The site depends on third-party infrastructure (currently Cloudflare and Supabase) and may experience downtime.
- A fixed order of alpha access. We may invite wishlist members earlier or later based on the role and company size they provided.
What you agree to
- The email address you provide is your own.
- You will not misuse the wishlist form, including by automated mass submission, fake or harvested addresses, or other forms of abuse. We rate-limit using a hashed IP address; addresses associated with abuse may be suppressed.
- Submitting the wishlist form does not create any contractual obligation beyond receipt of the confirmation email.
Pricing
Pricing has not been set. When the alpha opens, a free tier will be available. Paid tiers may be introduced later. Joining the wishlist does not commit you to any plan.
Changes to these terms
We may update this page. If any change affects what we collect or how we use it, we will notify confirmed wishlist members by email and update the date at the top of this page.
Governing law
These terms are governed by the laws of England & Wales.
Contact
[email protected] for any questions about these terms.
You are on the list.
Check your inbox for a confirmation email. Click the button inside and you are in. If it does not show up in a couple of minutes, check spam.
Sent from [email protected].